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Greenhill SAVP Completes Investment in Mobile Commons

Congrats to Jed Alpert, Chris Muscarella, Ben Stein and the Mobile Commons team!  Congrats to Steve Brotman, JB Lockhart and Greenhill SAVP on a terrific investment in a Tipping Point Partners portfolio company. 

PRESS RELEASE
May 28, 2009
For Immediate Release
Contact:
Steve Brotman
(212) 389-1600
Greenhill SAVP

Greenhill SAVP Completes Investment in Mobile Commons
 
 
NEW YORK, NEW YORK, May 28, 2009 - Greenhill SAVP announced today it has invested in Mobile Commons, Inc. ("Mobile Commons"). Greenhill SAVP led the Series A financing and was joined by Zelkova Ventures. As a result of this financing, Steve Brotman, Managing Director of Greenhill SAVP, has agreed to join the Mobile Commons Board of Directors.

Based in downtown Manhattan, Mobile Commons (www.mobilecommons.com) has developed an easy to use mobile messaging platform.  Its web-based user interface enables any business or organization to instantly create mobile campaigns that combine SMS, voice, and mobile web functionality.   Mobile Commons' applications seamlessly connect to the web, social networks, existing CRM databases, and other media.  Mobile Commons has over 100 blue chip clients, including Bank of America, Credo Mobile, Diageo, Humane Society, Planned Parenthood, and the Sacramento Kings.

Greenhill SAVP's investment in Mobile Commons represents the fund's fifth online media and marketing services investment in the past 18 months.

"Mobile Commons has built a quick, easy and efficient solution that has the potential to revolutionize the execution of mobile marketing campaigns.   Mobile Commons is the established leader in the public, advocacy, and non-profit sectors. We are excited to partner with Mobile Commons' accomplished management team to realize its full market potential in the commercial and government sectors as well," commented Steve Brotman, Managing Director of Greenhill SAVP.

"We are very pleased to have Steve join our board and Greenhill SAVP as an investor. Given Greenhill SAVP's notable experience and successful track record in technology-enabled marketing services, we believe they will add significant value and expertise to help us grow our business," said Jed Alpert, Founder of Mobile Commons.
 
About Mobile Commons
 
Used by the leading marketers and cause-related organizations in the world, Mobile Commons makes it simple to create mobile programs based around text messaging, voice calls, and web-based interactive components. With these tools, organizations can raise money, build lists, grow support on the web, add interactivity to live events, and spread their ideas more effectively.
 
Mobile Commons' goal is to provide customers with a seamless offering of products that spans the web, the real world, and the full range of mobile mediums. For more information, visit www.mobilecommons.com
About Greenhill SAVP
 
With over $100 million under management, Greenhill SAVP makes early stage venture investments in technology-enabled services and business information services companies.  Prior fund manager investments include LivePerson (NASDAQ: LPSN), OpenWave (NASDAQ: OPWV), YellowJacket (acquired by the Intercontinental Exchange, NYSE: ICE), UGO Networks (acquired by Hearst Corporation), and KnowledgeStorm (acquired by TechTarget, NASDAQ: TTGT).  

 
Greenhill SAVP is an affiliate of Greenhill & Co., Inc. (NYSE: GHL), an independent global investment banking firm with offices in New York, London, Frankfurt, Toronto, Tokyo, San Francisco, Dallas and Chicago.   Greenhill SAVP leverages its deep domain expertise, a proven investment track-record, and a global corporate network to create significant portfolio value.    For more information about Greenhill SAVP, please visit www.gsavp.com.
 
 

Cookstr Gains Two Webby Noms and an Honor

Cookstr.com garnered two nominations and was named an honoree for the 13th Annual Webby Awards. Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet. 

Please vote for Cookstr in the People's Choice Awards at http://pv.webbyawards.com!

Cookstr is a nominee in the Best Practices category, alongside the NYTimes.com, Digg, WebMD Health, and The Daily Beast. Past nominees in the Best Practices category have included Facebook, Flickr, and Google (who was the first winner of this award). The Webbys define Best Practices as the following:

“Best Practices sites serve as an industry benchmark for the most current, innovative, and advanced practices in Web development. Sites demonstrating unparalleled excellence across The Academy's six criteria: content, structure & navigation, visual design, interactivity, functionality, and overall experience.”

Cookstr is the only content site to receive a nomination in the Food and Beverage category, joining Red Bull Flugtag Flight Lab, Music in a bottle, Hotel 626, and Hello Sour Sally. 

Cookstr also won an Honorary Mention in the Lifestyle Category.

This recognition would not have been possible without the amazing work of The Barbarian Group (design) and Pivotal Labs (software development). 


peHUB » VC Recruiter Jon Holman on the VC Job Scene, Nine Months Into Downturn

peHUB » VC Recruiter Jon Holman on the VC Job Scene, Nine Months Into Downturn.

Mark Penn at Media Summit

I'm listening to Mark Penn, global head of Burson-Marstellar at McGraw-Hill's Media Summit.

Some key themes:

1. 20-25% are "info shoppers". Thee consumers don't trust messages pushed at them but require independent research to validate buying decisions.
2. People get 2 hours less sleep a night. Some wake up early, but a lot of this time is spent using the Internet.
3. Green is important as a reflection of "value shopping". A growing group of consumers view shopping as an extension of their values. Marketers need to recognize this.
4. Early tech adopters used to be anti-social; today early tech adopters are the most social people. Tech tools are no longer serving the isolated tech geek; instead, these tools enhance social connections.

Cookstr Featured in WSJ.com Guide to New Food Sites

It is really gratifying that Cookstr continues to get attention and favorable reviews.  See A Guide to New Food Sites - WSJ.com.  User comments and other social features are in the works!

"Bravo, Oxygen Team With Cookstr: Challenge Food Network With Recipe Site Partnership"

I'm really pleased to share the news of Cookstr's partnership with Bravo and Oxygen, as reported today in BroadcastandCable.com. Bravo, Oxygen Team With Cookstr: Challenge Food Network With Recipe Site Partnership

As a business, Cookstr’s strategy is similar to that of a television channel, but taking advantage of the flexibility and scalability of digital distribution. We are focused on providing ways for people to access Cookstr without making a special trip to the Cookstr website. We license great content created by others, which we syndicate – always as an complete “channel” – through the Internet and mobile devices. Where significant numbers of food fans congregate, Cookstr intends to be there: as a recipe search widget, as a co-branded website embedded within major online properties or something in-between; on blogs; and on supermarket, brand advertiser, or e-commerce sites.

We think this strategy could enable Cookstr to become the Internet food “channel” of choice. Great traditional content needs a robust web presence and Cookstr’s focus on quality makes Cookstr a logical partner. And the relative strength of food advertising is forcing media companies to emphasize food content that can attract quality food advertising. A small slice of those revenues will create a sustainable, cash-flowing business with strong growth prospects. In mid-2009, after only a few months in business, Cookstr’s brand will appear in tens of millions of U.S. households via PBS and to millions of U.S. Internet visitors as co-branded websites embedded in properties such as Bravo.com and Oxygen.com. 

Friedman: Let's Turn The Government In To A VC Firm

Friedman: Let's Turn The Government Into A VC Firm.  While entrepreneurs everywhere starving for funding would welcome any source of funds, I essentially agree with Fred Wilson's response to Tom Friedman:

The top venture firms don't want, don't need, and are never going to take government money. The same is true of the top entrepreneurs.

The worst firms, on the other hand, will gladly accept government money. And that is what is going to happen with all of these government efforts to pour more money into the "innovation sector". That money will go to bad investors and weak entrepreneurs and management teams for the most part. It's a problem of adverse selection.

Facebook Reached 150 Million Users 84 Years Faster Than The Telephone

Facebook Reached 150 Million Users 84 Years Faster Than The Telephone.  The obvious question is "what's the next thing to break the speed record?"

An interesting experiment in curated news

Tim Armstrong's "Patch" To Cash In On Death Of Newspapers?.  "[T]he model is to have a small group of reporters and editors write some original news content, with the community contributing events, classifieds, etc.  This makes sense." says SAI.  I agree.

Live Nation:Ticketmaster - A Clear Conflict of Interest

The Media Equation - Big Music vs. Fans and Artists - NYTimes.com.
If the prospect of a single company mounting a Guns n’ Madonna tour worries you, it also concerns some in the business. Via e-mail, Tom Morello, the guitarist in Rage Against the Machine, told me that a Ticketmaster-Live Nation merger could have huge consequences. “Fewer and fewer gatekeepers mean fewer choices and higher prices for fans,” he wrote. “One huge monolith means no choice at all. Fans and artists must develop some organized counterweight quickly or resign themselves to their fate.”