Based on the market close yesterday, Google's market cap of $190.28 billion is greater than Time Warner, Disney, and News Corp, which total $188.73 billion. Google's market cap is 3.6x WPP, Omnicom, Publicis, Interpublic, Aegis, Havas and MDC combined. Google Hits New High, Valued At More Than Time Warner, Disney, News Corp. Combined.
Among the factors driving Google's appeal to investors is its relentless drive for a greater share of the overall media pie. Google's Adsense Content Network begins to hint at a strategy of distributing video content across the Internet to enable Google to move upmarket into the very rich rich media advertising segment. It's advertising driving new content distribution channels. And players hungry to break out of second-tier status (not those in the previous paragraph) are eager to participate.