I'm really pleased to share the news of Cookstr's partnership with Bravo and Oxygen, as reported today in BroadcastandCable.com. Bravo, Oxygen Team With Cookstr: Challenge Food Network With Recipe Site Partnership.
As a business, Cookstr’s strategy is similar to that of a television channel, but taking advantage of the flexibility and scalability of digital distribution. We are focused on providing ways for people to access Cookstr without making a special trip to the Cookstr website. We license great content created by others, which we syndicate – always as an complete “channel” – through the Internet and mobile devices. Where significant numbers of food fans congregate, Cookstr intends to be there: as a recipe search widget, as a co-branded website embedded within major online properties or something in-between; on blogs; and on supermarket, brand advertiser, or e-commerce sites.
We think this strategy could enable Cookstr to become the Internet food “channel” of choice. Great traditional content needs a robust web presence and Cookstr’s focus on quality makes Cookstr a logical partner. And the relative strength of food advertising is forcing media companies to emphasize food content that can attract quality food advertising. A small slice of those revenues will create a sustainable, cash-flowing business with strong growth prospects. In mid-2009, after only a few months in business, Cookstr’s brand will appear in tens of millions of U.S. households via PBS and to millions of U.S. Internet visitors as co-branded websites embedded in properties such as Bravo.com and Oxygen.com.