Mark Penn at Media Summit

I'm listening to Mark Penn, global head of Burson-Marstellar at McGraw-Hill's Media Summit.

Some key themes:

1. 20-25% are "info shoppers". Thee consumers don't trust messages pushed at them but require independent research to validate buying decisions.
2. People get 2 hours less sleep a night. Some wake up early, but a lot of this time is spent using the Internet.
3. Green is important as a reflection of "value shopping". A growing group of consumers view shopping as an extension of their values. Marketers need to recognize this.
4. Early tech adopters used to be anti-social; today early tech adopters are the most social people. Tech tools are no longer serving the isolated tech geek; instead, these tools enhance social connections.