This is the second of my series of posts about my views on the current state of the music industry. My previous post discussed the Music Oligarch.
Player #2: the Super Disrupter. Technology is driving innovation at an accelerating space. Lower price and easier use is leading to broadening usage, which in turn is leading to surprising innovations at an ever-increasing pace. The technology curve has enabled the Super Disrupter, a one-person business where a single entrepreneur can possess a market insight and the tools and talents to transform insights into a web-based business, attracting audience virally, taking in millions of dollars at a startlingly low cost of operations. In the face of The Disrupter, innovation can’t be stopped and should in fact be encouraged.
Markus Frind, the Founder/CEO/sole employee of Plentyoffish.com is the poster child for Super Disrupters everywhere.
In music, P2P growth is stalling as its core market has grown up, taken on jobs, raising children, etc. Today, searching for gems has become a real sore point as P2P networks have become polluted with spam, broken and bad quality files, and music industry decoys.
In the past few months, we've seen an explosion of creativity and user-friendliness in music discovery never seen before. Each of the following companies has the potential to become the next Markus Frind of music.
Each company could become Plentyoffish.com if they weren't doing music. I predict that each will be targeted by the Music Oligarchs for copyright violations. The more popular they become, the more likely they will be targeted. And, unfortunately, shut down.